Innovating in the market is the expression of order for companies of all sizes and markets in a world where the search for big changes has become routine and at a speed that is transforming cryptocurrency disruption into something routine!
The concept of innovation has always been associated with technology businesses and is gaining strength and relevance as a core value in startups.
It is true that when we talk about innovation , we always remember the technological revolutions that are profoundly transforming social and consumer relations. At that moment, for example, the world is enchanted by the possibilities of the metaverse .
However, more than investing – or before investing – in technology resources, innovating is:
- Look inside the company and foster a culture of innovation;
- Seek harmony with the needs and desires of customers;
- Create a competitive differential ;
- Generate value that customers recognize.
But how to incorporate innovation in the company as a value? What benefits will it bring to the strategic planning of the business?
BLOCKBR prepared this article to talk about the importance of innovative thinking as a generator of new cycles of prosperity for business!
3 STRATEGIES TO IMPLEMENT INNOVATIVE CULTURE IN THE COMPANY!
Innovation is not a value inherent only to technology companies and is not born in project rooms. It is a value that must be promoted to give the results that the company needs to face the market.
MAKE INNOVATION A CORPORATE VALUE
It is normal for companies to invest in innovation only when sales are low or competition is gaining ground. In these cases, we are not talking about innovation, but about a solution to a problem.
Innovative thinking should not be used as a way to solve difficult times – as essential as it is in them. More than just solving, innovation must point out new directions for growth.
It must be a way of acting proactively, as an inducer of changes that will redefine the brand in the market. Therefore, implement the pursuit of innovation as a corporate value.
INNOVATION IS NOT CREATIVITY: IT IS STUDY
It is common to confuse innovation with creativity , which is a mistake in the way of implementing an innovative culture in the company for a simple reason: all employees can innovate but not all are creative.
To innovate is to invest a lot of study on:
- What customers need (or want) to receive;
- The good ideas available – for example, using NFT in an art gallery;
- Where the business wants to go;
- What the company needs (or can) offer.
Creativity can put out the house fire, but innovation makes the house immune to it – and more valuable!
ENCOURAGE EVERYONE TO ADOPT INNOVATIVE THINKING
It will do little good for the company to adopt innovation as a corporate motto and leave it restricted to a few departments or hierarchical levels.
Here comes the misconception that marketing and information technology have the power to innovate, which ends up inhibiting other employees and wasting great ideas.
So embrace democratization in innovation; people study, read, know success stories that can be models for big changes in your company!
WHAT ARE THE BENEFITS OF INNOVATIVE CULTURE IN THE COMPANY?
See some of the benefits of the culture of innovation in your company.
INCREASE COMPETITIVENESS
Being more competitive is the main objective and the biggest benefit of an innovative culture in a company, adopting disruptive management methods such as decentralized finance , modern sales channels or market trends such as payments with digital currencies , for example.
IMPROVE RESULTS
Improving inventory management, service channels and purchasing policy are great examples of where an innovative culture can act to improve performance, increase revenue and reduce costs.
BOOST THE BRAND IMAGE
A company that adopts innovation as a decision-making element in its strategies will have its image linked to modernity, to the desire to question and seek better solutions.
Modern consumers want to do business with companies that reinvent themselves, looking for new possibilities to serve and relate to them. Disruptive technologies are a great way to surprise and delight!
INNOVATE YOUR BUSINESS WITH ASSET TOKENIZATION
Tokenizing assets is an innovation that can expand your customer base, generate more sales and profits, and be an efficient way to raise funds .
WHAT ARE ASSET TOKENS?
Tokenization consists of creating encrypted digital records – the tokens – that represent the company’s physical or digital assets and offering them to a wider range of potential investors and buyers.
- The asset is divided into smaller value tokens and offered on a blockchain , in a fundraising operation similar to the stock offering ;
- The entire process is electronically managed through a specific smart contract ;
- At the end of the offering period, the blockchain releases the capital raised to the company and delivers the tokens to each investor.
Do you want to innovate by creating a token for your company ?
HOW INNOVATION WITH TOKENIZATION BENEFITS YOUR COMPANY
GREATER OPERATION LIQUIDITY
By dividing the physical asset into tokens of smaller values, it is possible to attract a larger universe of people interested in investing, which makes the asset’s liquidity greater than the offers in the traditional market.
TOKENIZATION GENERATES MORE PROFIT
Token trading is fully electronic and done between the token owner and the interested party, with no banks or institutions charging service fees. With this, it is possible to make more profit from tokenization .
DEMOCRATIZATION OF THE OFFER
By offering fractions of assets , the company allows small and medium investors to participate in the process, democratizing access to investments and increasing market interest.
ABSOLUTE SAFETY
All operations with tokens are carried out on a blockchain – a digital environment based on top-notch cryptography and completely immune to cyberattacks, a technology that has been successfully used for years in the production and trading of digital currencies .
The network also has a validation system on each transaction that prevents tampering with data or creating fraudulent operations.
Offering real estate tokens is already a reality in the Brazilian market. Learn more about real estate tokenization !
PLAN YOUR INNOVATION – BUT DON’T LONG!
The study of the implementation of innovative ideas in your business must be done with full focus and care with details – you do not want a great service idea to fail to deliver the expected results due to failures in planning.
Even the most surprising idea in the eyes of the market can lose impact if it is not offered at the right time or if the competitor puts it into practice beforehand. So think, study but don’t delay to act!
Tokenization , for example, is an innovation that requires a feasibility study and returns, but its implementation takes place in the right time frame for the business to reap the results.
So invest time, talent and resources to make a big leap forward with innovation , but don’t let great be the enemy of good !
BLOCKBR Digital Assets is a fintech that combines technological innovation and digital knowledge to transform physical assets into digital ones, in the asset tokenization process.
The offer of tokenized physical and financial assets, both current and new, is democratic and decentralized, which makes investing safer, simpler and more efficient.
We enable, structure, issue and offer tokens on our platform and beyond. Be aware that tokens depend on feasibility and regulatory factors.
Do you want to tokenize your business or part of it? Do you have a business solution and does it make sense to issue your own token ?
Fill out our form and we will contact you.
BLOCKBR : digital assets driving results and dreams!
